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AI Marketing Strategist · Dubai → Global

Ad spend in. Revenue out.

I bring revenue with AI Automation and effective performance marketing.

Book your strategy call → See the numbers ↓
12 years in marketing Meta Certified media buyer 2× revenue in 3 months avg
// Watch first · 4 min

How I work.

Play · the 4-min breakdown
Luba — AI marketing strategist, Dubai.
LubaAI Marketing Strategist · Dubai → Global
Book your strategy call →

Revenue systems · custom web apps · websites — for e-commerce, clinics, real estate, coaches & B2B services worldwide

0
In performance marketing
$0
Tracked client revenue
0
Revenue systems built
0%
Hit targets within 90 days
// The numbers

Real numbers.

Every figure is a screenshot from a live ad account or store dashboard. Client names stay confidential.

E-commerce · UAE · Meta ads

AED 28,304 in ads made AED 237,760.

135 purchases at an average 8.40× return. Tracked ad revenue only — before repeat orders and email.

AED 28,304
ad spend
AED 237,760
revenue from ads
8.40×
average ROAS
135
purchases
Meta Ads Manager totals: AED 28,303.97 spent, AED 237,760.46 purchase conversion value, 135 purchases, 8.40 average purchase ROAS.
Meta Ads Manager. Bottom row is the account total. Campaign names cropped.

Where the return came from

  • 1 campaign carried the account. AED 14,507 of spend returned AED 141,366 — 59% of the total return on 51% of the budget.
  • 3 campaigns ran above 6× ROAS. The rest sat between 1.17× and 2.44×, barely above break-even once cost of goods came out.
  • The work was concentration, not volume. Budget moved to what was already proving itself instead of being spread evenly across everything.
E-commerce · Shopify · full system

$57,756 → $158,851 in 3 months.

Same store, same products. 3 months before I started, 3 months after.

2.75×
revenue
2.48×
orders · 120 → 297
+11.1%
average order value
+$101,095
added revenue
Before · 1 Feb – 1 May
Shopify Analytics, 1 February to 1 May 2026: 120 orders, total sales $57,756.34, returning customer rate 20.95%.
After · 1 May – 1 Aug
Shopify Analytics, 1 May to 1 August 2026: 297 orders, total sales $158,851.09, returning customer rate 21.51%.

What I did

  • Fixed the store's conversion path — what was losing people between landing and checkout.
  • Rebuilt the paid ads structure, with retargeting layered on top of cold acquisition.
  • Upsell and cross-sell in the purchase path — the reason average order value moved.
  • Email marketing, so a first order starts the relationship instead of ending it.
Premium beauty · Dubai · lead generation

1,844 treatment inquiries at AED 26.17 each.

Treatments from AED 690 to AED 15,000, average order AED 3,000. The problem with high-ticket beauty: nobody can tell why 1 treatment costs 20 times another, so they pick the cheapest — or never ask.

1,844
inquiries
AED 26.17
cost per inquiry
AED 48,255
ad spend
AED 3,000
average order value
Meta Ads Manager messaging results by campaign: 894 at AED 29.63, 566 at AED 24.80, 207 at AED 9.37, 86 at AED 25.79, 55 at AED 25.65, 18 at AED 89.75, 12 at AED 24.17 and 6 at AED 42.36.
Meta Ads Manager, results and cost per result by campaign. Campaign names cropped.

What I did

  • Rewrote the offer so the value of a AED 15,000 treatment lands before anyone asks the price — the difference between quoting a price and giving a reason.
  • Moved budget to the campaigns that were converting. The best ran at AED 9.37 per inquiry, the worst at AED 89.75 — nearly 10 times the cost for the same outcome.
Estimate · assumes 10% of inquiries book
≈ AED 552,000184 bookings × AED 3,000
Online education · full funnel

252 leads at €5.33 each, for a €3,000 course.

Specialist professional training. Narrow technical audience, €3,000 decision, nobody buys on impulse.

252
course leads
€5.33
cost per lead
€1,343
ad spend
41
open day attendees
Meta Ads Manager campaign row: 252 website leads, 102,947 reach, €5.33 cost per lead, €1,343.16 spent.
Meta Ads Manager, campaign view. 102,947 reach.

What I did

  • Built the full funnel, not a lead form — landing page, lead magnets and booking all feeding one place.
  • Long-format video, because a technical €3,000 decision cannot be made from a 15-second ad.
  • An open day that put undecided prospects in the room. 41 signed in on the day.
  • Paid and organic running on one strategy, so a complicated subject reaches the right people rather than the widest audience.
// Straight from the chats

What the clients said.

10 unedited WhatsApp messages from clients. Names blurred.

Luba — AI marketing strategist based in Dubai.
Luba — AI Marketing Strategist · Dubai
// Who you're working with

I get paid on the numbers above.

12 years in marketing, Meta-certified, based in Dubai, working with clients globally. 47 revenue systems built. $12M+ in tracked client revenue — e-commerce, clinics, education, coaching.

I run the ads, build the funnel, and set up the follow-up, so all 3 actually work together. Fewer vanity metrics. More money in the account.

Luba
// Ways to work together

Pick the engagement that fits where you are.

You own everything we build. Pricing below is indicative — exact scope is confirmed on your strategy call.

Start here

Strategy Call

Free · 15–30 min

I map the exact bottleneck in your current setup and what fixing it looks like — with your numbers.

  • Live diagnosis of your biggest leak
  • A clear, prioritized next step
  • No pitch unless it's a clear fit
Book the call
Most popular

Revenue System Build

from $5k · ~12 weeks

The full system: strategic creative, conversion funnel, and AI revenue automation — architected as 1 machine.

  • All 3 systems built, tested & integrated
  • Custom to your market — not templates
  • You own every asset
  • 90-day performance guarantee
Book a strategy call →
Build + run

Web App + Optimization

Custom · +$2k/mo optional

A custom AI web app, website, or lead-magnet tool — plus ongoing testing & optimization to keep it compounding.

  • Custom app, website, calculator or AI agent
  • Monthly optimization & new angles ($2k/mo)
  • Cancel anytime — no lock-in
Scope it with me
✓ The right fit
  • Service businesses doing $100k–$1M who want predictable revenue
  • Performance brands spending $5k+/mo profitably, ready to scale
  • A proven offer that already converts
  • Value a strategic partner over the cheapest retainer
✕ Not a fit (yet)
  • Just starting out / offer not validated yet
  • Looking for "one weird trick" or overnight results
  • Want the cheapest option, not the most effective
  • Not willing to commit 90 days to proper testing
// Honest answers

Questions people ask.

Most agencies do 1 thing — creative, media buying, or "full service" spread thin across 50 clients. I'm not replacing your agency; I build the revenue architecture their campaigns feed into. Agency runs the campaigns, I build the system that makes them convert. They can coexist — or you let the agency go once the system runs itself.
You can — and then you become the project manager trying to make 3 people talk to each other. The creative ignores funnel economics, the funnel ignores creative strategy, neither coordinates with follow-up. Integration is the actual work. You're hiring 1 architect for the complete system, not 3 vendors and a prayer.
I've built systems for e-commerce, info products, high-ticket B2B, healthcare/clinics, real estate, and professional services. The tactics differ; the approach is the same — understand awareness levels, build creative for each, design conversion paths, deploy AI for nurture and booking. The framework is universal. The execution is custom.
Software gives you tools. Courses give you knowledge. Neither gives you a working system. Software = buying lumber. Courses = learning carpentry. Me = the architect who designs and builds your house. You get it built, tested, integrated, and owned — not "we have the software but no results."
No — and anyone who does is lying. I can't control your pricing, market size, or close rate. What I can guarantee are the system metrics I control: for brands, the ability to scale to 2×+ spend at stable CPA (or 25%+ conversion lift); for service businesses, 25%+ more booked appointments and a predictable flow. I deliver qualified opportunities predictably; you convert and fulfill them.
Yes — if you have internet and customers. I'm based in Dubai and work globally (North America, Europe, APAC). The framework is universal; the execution is localized — creative adjusted for culture, platforms chosen for your market, language/timing customized, and compliance (GDPR, etc.) built in. The better question: do you have a proven offer and enough market to scale?
3 options, no pressure: run it yourself (you own everything); ongoing optimization at $2k/mo, cancel anytime; or occasional project-based tune-ups when you want to scale to the next level. The system works without me — optimization just makes it work better over time.
// The strategy call

See exactly where your revenue is leaking — before you spend another dollar.

On a focused call I'll map your current setup live and show you the gaps, what a connected system looks like for your business, and your realistic upside. No pitch. No pressure. Just clarity.

  • The exact gaps where revenue is leaking
  • What a connected system would look like for you
  • Projected outcomes based on your real numbers
No-pressure promise

You'll know in 15 minutes whether this is right for you.

If it's not a fit, I'll tell you — and point you in the right direction anyway. No slide decks, no obligation.

Book your strategy call →

Limited to 4 new projects per quarter

// Let's build it

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